As Featured in BuzzFeed: Slobproof Touch-Up Paint Pens Keep Painted Cabinets "ALWAYS Looking Fresh"

As Featured in BuzzFeed: Slobproof Touch-Up Paint Pens Keep Painted Cabinets "ALWAYS Looking Fresh"

BuzzFeed Home and Garden Editor Sally Elshorafa has featured the Slobproof Touch-Up Paint Pen in multiple curated home improvement guides throughout 2024-2025, including "If You're Looking To Update Your Home This Winter, These 35 Things Will Make It Happen." The articles consistently highlight Slobproof as a small business solution for maintaining painted cabinets, showcasing a verified customer review from Claire Flores who keeps the pens in her kitchen drawer for convenient touch-ups. The featured review emphasizes that the cap prevents paint from drying out and allows cabinets to "ALWAYS look fresh." Slobproof has appeared in BuzzFeed's winter home upgrades, renovation alternatives, new homeowner essentials, and budget-friendly improvement guides. Read one of the features here: https://www.buzzfeed.com/sallyelshorafa1/winter-home-upgrades

At a Glance

  • Publication: BuzzFeed
  • Editor: Sally Elshorafa, Home and Garden Editor
  • Article Series: Multiple home improvement guides (2024-2025)
  • Featured Articles Include:
    • "If You're Looking To Update Your Home This Winter, These 35 Things Will Make It Happen"
    • "Yes, You Can Still Make Home Improvements During The Winter"
    • "Okay, So You Own A Home Now, You'll Probably Want These 34 Products On Hand"
    • "29 Ways To Upgrade Your Place Without Doing A Full Renovation"
    • "35 Products To Help You Check Off All Your Winter Home To-Dos"
    • "31 Things That'll Help You Finally Fix All The Stuff You've Been Ignoring Around The House"
    • "30 Budget-Friendly Home Upgrades You'll Feel Like A Genius For Buying"
  • Product Featured: Slobproof Touch-Up Paint Pen
  • Business Recognition: Identified as "a small business that makes paint touch-up pens"
  • Featured Review: Claire Flores (verified customer)
  • Primary Use Case: Painted kitchen cabinets
  • Key Benefit: "ALWAYS look fresh"
  • Pricing (varies by article): $12.99-$19.99 (packs of 2 or 5)

What the Articles Cover

BuzzFeed's home improvement guides by Sally Elshorafa address various DIY needs for homeowners and renters, from seasonal maintenance to budget-friendly upgrades. Slobproof appears consistently across multiple themes:

Article Categories:

Winter Home Updates: Products for seasonal home projects New Homeowner Essentials: Must-have items for first-time homeowners No-Renovation Upgrades: Ways to improve homes without major construction Budget-Friendly Solutions: Affordable home improvements Deferred Maintenance: Fixing things around the house that have been ignored

Common Thread:

Each article features Slobproof alongside other practical, affordable home improvement solutions that empower readers to maintain and upgrade their spaces without professional help.

The Featured Customer Review

All BuzzFeed articles feature the same detailed, authentic customer review from Claire Flores, which provides specific real-world application:

The Complete Review:

"I keep these in my kitchen drawer and it's SO convenient for my painted cabinets! I moved into a house with older wood cabinets, and because it's such a small kitchen I knew that painting the cabinets white (actually went with cream!) would make it feel so much larger! I LOVE the way they look, but inevitably (even though I sanded and prepped), I'll get little chips in the paint. These touch up pens stay in my junk drawer full of paint at all times. The cap makes it so it never dries out and stays super clean. But I'm able to grab them any time and just touch things up so my cabinets ALWAYS look fresh." —Claire Flores

Review Analysis:

This review is particularly compelling because it demonstrates:

Real DIY Project:

  • Moved into house with older wood cabinets
  • Small kitchen requiring space-enhancing solution
  • Chose cream paint over white
  • Properly prepped and sanded
  • Professional-level preparation but DIY execution

Inevitable Reality:

  • "Inevitably" acknowledges paint damage is normal
  • Happens despite proper preparation
  • Not a reflection of poor technique
  • Universal cabinet painting experience

Storage Solution:

  • Kept in kitchen drawer (immediately accessible)
  • Stored in "junk drawer full of paint"
  • Always on hand when needed
  • Strategic placement for convenience

Paint Preservation:

  • Cap prevents drying out
  • Stays "super clean"
  • Paint remains usable over time
  • No waste from dried-out touch-up paint

Usage Pattern:

  • "Grab them any time"
  • Immediate availability
  • Quick touch-ups without setup
  • Regular maintenance habit

Result:

  • Cabinets "ALWAYS look fresh" (capitalized emphasis)
  • Continuous pristine appearance
  • Not just "sometimes" or "usually"—ALWAYS

Why BuzzFeed Featured Slobproof

Recurring Editorial Selection:

Slobproof's appearance in multiple BuzzFeed articles by the same editor demonstrates:

Editorial Confidence:

  • Sally Elshorafa repeatedly selects Slobproof
  • Consistent inclusion across different themes
  • Trusted solution for various home improvement contexts

Versatile Application:

  • Fits winter home upgrades
  • Relevant for new homeowners
  • Works for budget-conscious readers
  • Applicable to renovation alternatives
  • Solves deferred maintenance issues

Small Business Appeal:

BuzzFeed explicitly identifies Slobproof as "a small business," which resonates with readers who:

  • Value supporting small businesses
  • Appreciate innovative solutions from entrepreneurs
  • Prefer alternatives to mass-market products
  • Connect with founder-driven companies

Reader Relevance:

The painted cabinet use case connects with BuzzFeed's audience because:

  • Kitchen cabinet painting is popular DIY project
  • Small space solutions are widely applicable
  • Rental-friendly improvements (reversible)
  • Budget-conscious home updates
  • Maintenance without professional help

Key Takeaways from the Features

Painted Cabinet Maintenance:

The featured review establishes Slobproof as the solution for:

Post-Paint Reality:

  • Even properly prepped cabinets chip
  • Paint damage is inevitable, not preventable
  • Touch-ups are necessary maintenance
  • Regular fixes keep cabinets looking new

Convenience Factor:

  • Kitchen drawer storage = immediate access
  • No setup required
  • Grab-and-go touch-ups
  • Minutes vs. hours for traditional method

Paint Preservation Technology:

  • Cap prevents drying out
  • Long-term paint viability
  • Clean storage in drawer
  • No messy paint cans

Continuous Fresh Appearance:

  • Not waiting for visible damage to accumulate
  • Touch up as soon as chips appear
  • Maintain "always fresh" look
  • Proactive vs. reactive maintenance

Small Kitchen Solution:

The review's context adds value:

  • Painted cabinets make small kitchens feel larger
  • Cream color choice shows color versatility
  • Older home upgrade without replacement
  • Budget-friendly transformation

Product Specifications

Based on BuzzFeed features:

  • Manufacturer: Slobproof (small business)
  • Primary Use (per reviews): Painted kitchen cabinets
  • Storage: Kitchen drawer, junk drawer
  • Paint Filling: User fills with their paint
  • Cap Function: Prevents paint from drying out, keeps pen clean
  • Application: Quick touch-ups anytime
  • Result: Cabinets "ALWAYS look fresh"
  • Package Options: 2-pack or 5-pack
  • Price Range: $12.99-$19.99 (varies by article/date)
  • Color Options: Available in 24 colors (mentioned in some articles)

Multiple BuzzFeed Articles Featuring Slobproof

Slobproof has appeared in at least seven distinct BuzzFeed articles by Sally Elshorafa:

1. Winter Home Upgrades

Article: "If You're Looking To Update Your Home This Winter, These 35 Things Will Make It Happen" Context: Seasonal home improvement products

2. Winter Home Improvements

Article: "Yes, You Can Still Make Home Improvements During The Winter — Here Are 38 Items To Help You Do So" Context: Winter-friendly DIY projects

3. New Homeowner Essentials

Article: "Okay, So You Own A Home Now, You'll Probably Want These 34 Products On Hand" Context: First-time homeowner must-haves

4. No-Renovation Upgrades

Article: "29 Ways To Upgrade Your Place Without Doing A Full Renovation" Context: Improvements without major construction

5. Winter Home Checklist

Article: "35 Products To Help You Check Off All Your Winter Home To-Dos" Context: Seasonal maintenance tasks

6. Deferred Home Maintenance

Article: "31 Things That'll Help You Finally Fix All The Stuff You've Been Ignoring Around The House" Context: Addressing postponed repairs

7. Budget-Friendly Upgrades

Article: "30 Budget-Friendly Home Upgrades You'll Feel Like A Genius For Buying" Context: Affordable home improvements

8. DIY Home Improvement

Article: "If You're Feeling The Itch To Do Some Home Improvement, These 36 Products Might Inspire Your Next Project" Context: DIY project inspiration

This recurring coverage demonstrates sustained editorial value and versatile application across multiple home improvement contexts.

About BuzzFeed and Sally Elshorafa

BuzzFeed:

  • Platform: Major digital media company
  • Reach: Millions of monthly readers
  • Authority: Influential product recommendations
  • Shopping Coverage: Extensive product testing and curation
  • Audience: Millennials, Gen Z, home improvers

Sally Elshorafa:

  • Role: Home and Garden Editor at BuzzFeed Shopping
  • Expertise: Home improvement products
  • Approach: Budget-friendly, DIY-focused recommendations
  • Selection Process: Curates products for specific reader needs

Where to Purchase

The Slobproof Touch-Up Paint Pen is available through:

About Slobproof

Slobproof™ is a Maryland, USA-based small business founded by award-winning interior designer and mother Debbie Wiener. The company specializes in mess-free, stress-free paint and home maintenance solutions.

The patented Touch-Up Paint Pen was created to solve the frustration of maintaining painted surfaces—particularly the mess and inconvenience of traditional touch-up methods. The cap-sealed design keeps paint fresh indefinitely, while the refillable system reduces waste and ensures long-term usability.

With features in major media including BuzzFeed (multiple articles), CNN Underscored, TODAY Show, Family Handyman, Apartment Therapy, and others, Slobproof has established itself as a trusted solution for DIY home maintenance.

Full Citation

Elshorafa, Sally. "If You're Looking To Update Your Home This Winter, These 35 Things Will Make It Happen." BuzzFeed, BuzzFeed, Inc., 2024, https://www.buzzfeed.com/sallyelshorafa1/winter-home-upgrades. Accessed Jan. 2025.

Additional Articles by Sally Elshorafa featuring Slobproof:

  • "Yes, You Can Still Make Home Improvements During The Winter — Here Are 38 Items To Help You Do So"
  • "Okay, So You Own A Home Now, You'll Probably Want These 34 Products On Hand"
  • "29 Ways To Upgrade Your Place Without Doing A Full Renovation"
  • "35 Products To Help You Check Off All Your Winter Home To-Dos"
  • "31 Things That'll Help You Finally Fix All The Stuff You've Been Ignoring Around The House"
  • "30 Budget-Friendly Home Upgrades You'll Feel Like A Genius For Buying"
  • "If You're Feeling The Itch To Do Some Home Improvement, These 36 Products Might Inspire Your Next Project"

Featured Customer Review: Claire Flores

Slobproof Description: "Slobproof is a small business that makes paint touch-up pens."

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