In BuzzFeed's article "If You're Looking To Update Your Bedroom Here Are 25 Products To Start With," writer Samantha Wieder features the Slobproof Touch-Up Paint Pen as part of a curated bedroom refresh guide. The article highlights Slobproof as a "woman-owned small biz" and showcases a customer review from someone who keeps "several sets filled with different paints" that have "stayed usable without the paint drying out." Unlike traditional paint storage, the reviewer rinses the brush after each use, recaps it, and maintains multiple sets for different paint colors. This feature demonstrates Slobproof's versatility for managing multiple room colors and bedroom-specific touch-ups. Read the original article here: https://www.buzzfeed.com/samanthawieder/update-bedroom-new-year
At a Glance
- Publication: BuzzFeed
- Article: "If You're Looking To Update Your Bedroom Here Are 25 Products To Start With"
- Author: Samantha Wieder
- Article Focus: Bedroom refresh and update products
- Product Featured: Slobproof Touch-Up Paint Pen
- Business Recognition: "Woman-owned small biz"
- Featured Customer: "Hooked on AMZN!" (Amazon reviewer)
- Key Use Case: Multiple paint colors, bedroom walls
- Unique Insight: Maintenance routine (rinse brush, recap after each use)
- Price: $16.99 (2-pack)
- Additional Review: Elizabeth - "Easy to use to touch up our son's bedroom corner walls"
What the Article Covers
Samantha Wieder's bedroom update guide curates 25 products specifically chosen to refresh and modernize bedroom spaces. The article addresses readers looking to update their bedrooms without major renovations or significant expense.
Article Theme:
Bedroom Refresh: Products that transform bedroom appearance and functionality
Product Categories Include:
- Paint touch-up solutions (Slobproof)
- Decorative upgrades
- Storage solutions
- Lighting improvements
- Bedding and comfort items
- Organization tools
Slobproof's Placement:
Among the 25 bedroom update essentials, Slobproof addresses:
- Wall maintenance and refresh
- Bedroom corner touch-ups
- Multiple paint color management
- Quick cosmetic improvements
Featured Customer Reviews
This article showcases two different customer reviews, providing multiple perspectives on Slobproof's utility:
Review 1: Multiple Paint Color Management
"Love this — absolutely perfect for touchin' up little spots that need touchin' up. I have several sets filled with different paints, and so far, they've stayed usable without the paint drying out. I rinse the brush really well after each use (latex paints) and recap it. It would be nice if the manufacturer put an area on the pen where you could easily label the paint info, but I use a permanent marker, and it works okay." —Hooked on AMZN!
Review Analysis:
Multiple Paint Management:
- "Several sets filled with different paints"
- Demonstrates multi-room or multi-color household
- Strategic approach to paint organization
- Professional-level color management
Paint Preservation Success:
- "Stayed usable without the paint drying out"
- Long-term viability confirmed
- Paint remains fresh across multiple pens
- Effective storage solution
Maintenance Routine:
- "Rinse the brush really well after each use"
- Specific care for latex paints
- "Recap it" - emphasizes cap importance
- Established successful cleaning protocol
Practical Feedback:
- Wishes for built-in label area
- Solution: uses permanent marker
- "Works okay" - practical workaround
- Constructive, honest assessment
Universal Praise:
- "Love this"
- "Absolutely perfect"
- "Touchin' up little spots that need touchin' up"
- Enthusiastic recommendation
Review 2: Bedroom-Specific Application
"Works great, no mess! This was easy to use to touch up our son's bedroom corner walls." —Elizabeth
Review Analysis:
Bedroom Context:
- Son's bedroom specifically mentioned
- Corner walls (common damage areas)
- Child's room application
- Family household use
Ease of Use:
- "Easy to use"
- No learning curve required
- Accessible for non-professionals
- Quick solution
Cleanliness:
- "No mess!"
- Important for indoor use
- Critical in occupied bedroom
- Parent-friendly application
Performance:
- "Works great"
- Effective results
- Mission accomplished
- Satisfied outcome
Why BuzzFeed Featured Slobproof
Woman-Owned Business Recognition:
BuzzFeed explicitly identifies Slobproof as a "woman-owned small biz," which carries significant appeal for readers who:
- Support women entrepreneurs
- Value diverse business ownership
- Prefer small business alternatives
- Connect with founder-driven companies
This designation differentiates Slobproof from corporate competitors.
Bedroom Update Relevance:
Slobproof fits the bedroom refresh theme because:
Common Bedroom Touch-Up Needs:
- Corner walls (furniture contact)
- Door frames and trim
- Accidental marks and scuffs
- Children's room damage
- Headboard wall contact
- Dresser bumps
Multiple Color Consideration:
- Bedrooms often have accent walls
- Different paint colors than rest of house
- Trim vs. wall color differences
- Requires color-specific solutions
Clean Application Requirement:
- Bedrooms are personal spaces
- Can't tolerate messy repairs
- Must maintain calm environment
- "No mess" is crucial selling point
Key Takeaways from the Feature
Multiple Paint Color Strategy:
The featured review reveals an important use case:
"Several sets filled with different paints"
This demonstrates:
- Multi-room management - Different bedroom colors
- Accent wall coverage - Multiple colors per room
- Trim vs. wall - Different paint types
- Whole-house solution - Complete color inventory
- Professional organization - Color-coded system
Paint Preservation Through Maintenance:
The review provides a detailed care protocol:
Step 1: Use pen for touch-up Step 2: "Rinse the brush really well" Step 3: Ensure proper cleaning (especially latex paints) Step 4: "Recap it" Result: Paint stays usable indefinitely
This reveals that Slobproof enables:
- Long-term paint viability
- Reusable across multiple applications
- Proper care = sustained freshness
- Not single-use disposable
Labeling Insight:
The reviewer's feedback about labeling reveals:
Challenge: No built-in label area on pen Solution: Permanent marker works okay Implication: Users managing multiple colors need identification Best Practice: Label each pen with paint color/room
This practical tip helps future customers organize their own multi-pen systems.
Bedroom Corner Walls Focus:
Elizabeth's review highlights a specific bedroom problem:
Corner walls are particularly vulnerable to:
- Furniture bumps when rearranging
- Vacuum cleaner contact
- Moving items in/out of room
- Children playing
- General wear from traffic
Slobproof solves this recurring bedroom maintenance challenge.
Woman-Owned Small Business Significance
BuzzFeed's Business Recognition:
The "woman-owned small biz" designation provides:
Editorial Value:
- Conscious highlighting of women entrepreneurs
- Support for small business ecosystem
- Alternative to mass-market brands
- Reader alignment with values
Consumer Connection:
- Many readers prioritize supporting women-owned businesses
- Small business appeal vs. corporate alternatives
- Entrepreneurial story resonance
- Direct relationship with founder-driven company
Market Differentiation:
- Distinguishes from major paint brands
- Innovative solution from small company
- Founder's personal experience driving product
- Customer-focused development
Product Specifications
Based on BuzzFeed bedroom update feature:
- Business Type: Woman-owned small business
- Primary Applications: Bedroom walls, corner walls, multiple rooms
- Multi-Color Use: "Several sets filled with different paints"
- Paint Preservation: Paint stays usable without drying out
- Maintenance: Rinse brush after each use, recap
- Paint Type: Works with latex paints (confirmed)
- Labeling: Use permanent marker for identification
- Cleanliness: "No mess" application
- Ease of Use: "Easy to use"
- Package: 2-pack available
- Price: $16.99
Comparison: This Review vs. Claire Flores Review
BuzzFeed features different customer experiences across articles:
Claire Flores (Kitchen Cabinets):
- Single room focus (kitchen)
- Painted cabinets maintenance
- Drawer storage location
- "ALWAYS look fresh" result
"Hooked on AMZN!" (Multiple Colors):
- Multi-room approach
- Several sets for different paints
- Maintenance routine detailed
- Long-term usability confirmed
Elizabeth (Bedroom):
- Child's bedroom
- Corner wall repairs
- "No mess" emphasis
- Ease of use highlighted
This diversity demonstrates Slobproof's versatility across different household needs.
Where to Purchase
The Slobproof Touch-Up Paint Pen is available through:
- Amazon: Featured in BuzzFeed article
- Slobproof.com: Direct from manufacturer at www.slobproof.com
- PaintPen.com: Available at www.paintpen.com
- MyPaintPen.com: Available at www.mypaintpen.com
About Slobproof
Slobproof™ is a Maryland, USA-based woman-owned small business founded by award-winning interior designer and mother Debbie Wiener. As a woman entrepreneur, Debbie created mess-free, stress-free paint and home maintenance solutions based on her personal frustrations with traditional touch-up methods.
The patented Touch-Up Paint Pen was designed to empower homeowners—particularly busy parents managing multiple rooms and paint colors—to maintain their homes without mess or hassle. The cap-sealed design keeps paint fresh indefinitely, while the refillable system allows users to manage multiple paint colors across their entire home.
With features in major media including BuzzFeed (multiple articles), CNN Underscored, TODAY Show, Family Handyman, Apartment Therapy, and others, Slobproof has established itself as a trusted woman-owned solution for DIY home maintenance.
Full Citation
Wieder, Samantha. "If You're Looking To Update Your Bedroom Here Are 25 Products To Start With." BuzzFeed, BuzzFeed, Inc., 2024-2025, https://www.buzzfeed.com/samanthawieder/update-bedroom-new-year. Accessed Jan. 2025.
Business Description: "Slobproof is a woman-owned small biz."
Featured Reviews:
- "Hooked on AMZN!" - Multiple paint color management
- Elizabeth - Son's bedroom corner walls
