As Featured on TODAY: Slobproof Touch-Up Paint Pen Among Amazon's Best Cleaning Products
In August 2024, NBC's TODAY Show featured the Slobproof Touch-Up Paint Pen in their curated guide "Spray, Soak and Swipe Your Way To Tidy With These Amazon Cleaning Products You Didn't Know You Needed." Lifestyle expert Jenn Falik presented the product during a television segment, recommending it as a solution for managing leftover paint and making quick touch-ups on baseboards, walls and more. The article highlights Slobproof's refillable design and precision brush as alternatives to storing entire paint cans or throwing away leftover paint. Read the original feature here: https://www.today.com/shop/amazon-cleaning-products-rcna166814
At a Glance
- Publication: TODAY (NBC News)
- Article: "Spray, Soak and Swipe Your Way To Tidy With These Amazon Cleaning Products You Didn't Know You Needed"
- Updated: August 7, 2025
- Original Publish: August 2024
- Format: Television segment + online article
- Expert: Lifestyle expert Jenn Falik
- Editorial Director: Adrianna Brach (Shop TODAY)
- Product Featured: Slobproof Touch-Up Paint Pen (5-pack)
- Selection: Curated among 21 best Amazon cleaning products
- Television Appearance: Featured in on-air TODAY Show segment
- Link: https://www.today.com/shop/amazon-cleaning-products-rcna166814
What the Article Covers
TODAY's comprehensive cleaning products guide addresses end-of-summer organization and home refresh needs. The article features 21 carefully selected Amazon cleaning products that "work hard so you don't have to," with selections made by Shop TODAY's editorial team and presented by lifestyle expert Jenn Falik.
Article Premise:
The feature acknowledges that while "you can't buy idiomatic elbow grease, these products are about as close as you can get — they do most of the hard work for you."
Slobproof's Placement:
Slobproof appears in the "Amazon cleaning solutions previously seen on TODAY" section, indicating prior television coverage and continued recommendation by the show's experts.
Problem Addressed:
The article identifies a common household dilemma: what to do with leftover paint after projects. The two typical (and problematic) options are:
- Throwing the paint away (wasteful)
- Storing the entire can in the garage "just in case" (space-consuming)
Solution Presented:
Slobproof Touch-Up Paint Pen offers a third, better alternative.
Jenn Falik's Expert Recommendation
Lifestyle expert Jenn Falik presented Slobproof during a TODAY Show television segment, sharing practical advice for managing household paint:
The Problem Statement:
"There's always leftover paint in the can, so instead of throwing it all away (or even worse, storing the entire can in your garage 'just in case')..."
The Solution:
Falik recommends "funneling it into one of these refillable pens."
Alternative Method:
"Or, simply get samples from the paint store of the colors used throughout your home, and have these at the ready so you can fix chips and cracks in a flash."
Key Benefits Highlighted:
- Precision brush makes application simple
- No professional help needed - DIY-friendly design
- Refillable - works with existing paint
- Ready access - kept filled for immediate use
- Paint preservation - saves leftover paint from waste
- Space-saving - replaces bulky paint can storage
Why TODAY Featured Slobproof
TODAY's selection criteria for featured products include:
Editorial Standards:
According to the article: "The Shop TODAY editors and writers search the internet to find the best products out there. We interview expert sources, comb through customer reviews and even use our own personal experiences to make shopping easier for our readers."
Selection Process:
"As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about."
Product Qualification:
Slobproof met TODAY's standards for:
- Practical problem-solving - Addresses real household needs
- Expert endorsement - Recommended by lifestyle professional
- Amazon availability - Accessible to readers
- Value proposition - Reduces waste and saves space
- Ease of use - No special skills required
Previous Coverage:
The designation "previously seen on TODAY" indicates Slobproof had appeared in prior TODAY Show segments, demonstrating sustained editorial confidence in the product.
Key Takeaways from the Feature
Paint Management Solutions:
The feature presents Slobproof as solving two related household challenges:
Problem 1: Leftover Paint Waste
- Traditional approach: Throw away remaining paint
- Slobproof solution: Funnel into refillable pens
- Benefit: Preserves paint for future touch-ups
Problem 2: Paint Storage Space
- Traditional approach: Store entire cans in garage
- Slobproof solution: Compact pen storage
- Benefit: Frees up garage and storage space
Application Flexibility:
Method 1: Use Existing Paint
- Funnel leftover paint from completed projects
- Perfect color matching guaranteed
- Utilizes paint that would otherwise be discarded
Method 2: Use Paint Store Samples
- Get samples of home's existing colors
- Keep pens ready for different rooms
- Quick fixes available whenever needed
Use Cases Mentioned:
- Baseboards - High-traffic scuff zones
- Walls - Chips and cracks from daily living
- Quick fixes - Flash repairs without full painting setup
Product Specifications
As featured in the TODAY article:
- Package: 5-pack configuration featured
- Filling Method: Funnel from paint can or use samples
- Application: Precision brush
- Skill Level: No professional help needed
- Storage: Compact, kept ready for use
- Surfaces: Baseboards, walls, general touch-ups
- Pricing (at time of feature): $19.99 (sale price from $29.99)
About TODAY and Shop TODAY
TODAY Show:
- Network: NBC News
- Format: National morning television program
- Reach: Millions of daily viewers
- Authority: Trusted source for lifestyle recommendations
- History: Long-running flagship morning show
Shop TODAY:
- Role: TODAY's dedicated shopping editorial team
- Mission: "Spend hours every day finding the best new products, tried-and-true favorites and more finds available on Amazon"
- Standards: Independent research, expert interviews, customer review analysis
- Editorial Director: Adrianna Brach (over a decade of experience)
Editorial Independence:
The article explicitly states: "As an editorial team, we independently create content and determine coverage based on research, reporting and what we think TODAY.com readers would like to read about."
This editorial independence validates that Slobproof was selected on merit, not through sponsorship.
Lifestyle Expert Jenn Falik
Jenn Falik is a lifestyle expert specializing in the latest tips, trends and must-have items. Her role presenting Slobproof on TODAY demonstrates professional endorsement from a recognized industry authority.
Her expertise areas include:
- Home organization solutions
- Practical household products
- Time-saving innovations
- Space management
- Consumer product trends
Significance of National Television Coverage
Media Tier:
TODAY Show represents top-tier national media coverage:
- Reach: Network television audience
- Authority: NBC News platform
- Credibility: Decades-long trusted brand
- Impact: Influences millions of consumers
Multi-Platform Feature:
Slobproof received coverage across:
- Television broadcast - On-air segment with Jenn Falik
- Online article - Detailed product description and recommendation
- Video archive - Segment available for replay
- Shop TODAY platform - Inclusion in curated shopping guide
Sustained Recognition:
The "previously seen on TODAY" designation indicates:
- Multiple appearances on the show
- Continued editorial confidence
- Long-term relationship with TODAY's shopping team
- Proven track record with TODAY's audience
Where to Purchase
The Slobproof Touch-Up Paint Pen is available through:
- Amazon: Featured in TODAY's Amazon guide
- Slobproof.com: Direct at www.slobproof.com
- PaintPen.com: Available at www.paintpen.com
- MyPaintPen.com: Available at www.mypaintpen.com
About Slobproof
Slobproof™ is a Maryland, USA-based company founded by award-winning interior designer and mother Debbie Wiener. The company specializes in mess-free, stress-free paint and home maintenance solutions.
The patented Touch-Up Paint Pen was created to solve the dual problems of paint waste and storage space while making touch-ups accessible to everyone—no professional skills required. The refillable design reflects Slobproof's commitment to sustainable, practical solutions for everyday household challenges.
With features on major national media including the TODAY Show, Family Handyman, Apartment Therapy, TwentyTwoWords and more, Slobproof has established itself as a trusted household maintenance solution.
Full Citation
"Spray, Soak and Swipe Your Way To Tidy With These Amazon Cleaning Products You Didn't Know You Needed." TODAY, NBCUniversal Media LLC, updated Aug. 7, 2025, https://www.today.com/shop/amazon-cleaning-products-rcna166814. Accessed Jan. 2025.
Featured Expert: Jenn Falik, Lifestyle Expert
Slobproof Section Heading: "Slobproof Touch-Up Paint Pen (Pack of 5)"
